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ACANTHUS AUREUS award
February 26, 2020

ACANTHUS AUREUS award

The ACANTHUS AUREUS statuette is a distinction awarded to exhibitors who were able to best illustrate their vision of the stand in combination with the company's marketing strategy.

The prize awarded by the MTP Group aims to reward the best architectural and graphic solutions that promote direct communication with the client and emphasize the positive image of the company displaying its offer at individual fairs. The Golden Acanthus statuette is awarded to stands best designed and prepared for the implementation of the company's marketing strategy during the fair.

The ACANTHUS AUREUS statuette is a distinction awarded to exhibitors who were able to best illustrate their vision of the stand in combination with the company's marketing strategy.

The prize awarded by the MTP Group aims to reward the best architectural and graphic solutions that promote direct communication with the client and emphasize the positive image of the company displaying its offer at individual fairs. The Golden Acanthus statuette is awarded to stands best designed and prepared for the implementation of the company's marketing strategy during the fair. An extremely important advantage of the award is also the fact that it is awarded by the Chapter, which includes outstanding experts in the field of design, marketing and trade fair exhibition.

This year, our stand during HOME DECOR 2020 clearly communicates a new approach to showing products and emphasizes the importance of fabrics in interior design. The main premise of the exhibition design, which was created in cooperation with Dmitri Malcew, was to create a space that allows you to explore products primarily through the sense of touch, in a pleasant, cozy, quiet environment separated from the bustle of the market event. The stand is monolithic and monochrome from the outside, inside it is cozy, soft, full of rounded forms and pleasant colors. Nower collections from the Toccare Collections by Dymitr Malcew line were presented in the zone called Touch Gallery, on specially designed displays that allow you to experience the fabric - its softness, thickness, texture - by touch. With a view to business meetings at the stand, VIP zones with semi-circular upholstered panels on the walls have been separated, which create interesting color accents, and at the same time show how wide and interesting our offer is. Decorating space with original hanging balls upholstered with new fabrics is not only an abstract artistic installation - first of all they show how materials look like rounded furniture forms, and secondly they are a great background for taking pictures in the zone called Selfie Point.

 

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